Digital Director

Bachelor degree

Key Responsibilities:

1. Strategy Development:

   • Develop and execute comprehensive digital marketing strategies that align with clients' business goals.
   • Focus on key digital channels such as social media, websites, search engines, email campaigns, and other online platforms.

2. Team Leadership:

   • Lead, mentor, and manage a high-performing digital team, ensuring projects are delivered on time and within budget.
   • Foster a collaborative environment to encourage creativity and innovation within the team.

3. Client Relations:

   • Serve as the primary point of contact for clients regarding all digital initiatives.
   • Understand client needs and provide digital solutions to meet their objectives effectively.

4. Campaign Management:

   • Oversee the planning, execution, and optimization of digital campaigns across multiple platforms.
   • Ensure campaigns are effectively executed and meet performance and engagement goals.

5. Analytics & Reporting:

   • Analyze digital campaign performance metrics and prepare detailed reports to assess effectiveness.
   • Provide actionable insights to clients and internal teams for optimization and strategic adjustments.

6. Innovation & Trends:

   • Stay up-to-date with the latest trends, tools, and technologies in the digital marketing space.
   • Implement innovative tactics to enhance campaigns and keep the agency competitive in a fast-evolving landscape.

7. Budget Management:

   • Manage and oversee the digital budget, ensuring resources are efficiently allocated to maximize ROI.
   • Provide detailed financial reports to clients and internal stakeholders regarding budget utilization.

8. Collaboration:

   • Collaborate closely with the creative, media, and strategy teams to integrate digital efforts seamlessly into larger campaigns.
   • Ensure cohesive messaging across all digital and traditional channels.

9. Digital Performance Insight:

   • Demonstrate a deep understanding of digital performance metrics and KPIs, leveraging data to refine strategies and improve campaign effectiveness.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).
• Proven experience (5+ years) in digital marketing, with at least 2-3 years in a leadership role.
• In-depth knowledge of digital marketing channels, tools, and platforms (social media, search engines, email marketing, websites, etc.).
• Strong leadership, communication, and interpersonal skills.
• Experience in managing budgets and delivering measurable ROI for digital campaigns.
• Knowledge of analytics tools (Google Analytics, Facebook Insights, etc.) and the ability to derive actionable insights.
• A track record of successful digital campaign management and optimization.
• Familiarity with emerging trends and the ability to adapt to a fast-changing digital landscape.

Preferred Skills:

• Experience with SEO, SEM, programmatic advertising, and display campaigns.
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
• Strong understanding of digital performance and metrics analysis.