Job Detail

Digital Marketing Manager

Digital Marketing Manager

Alliance Recruitment Agency

Bangalore Rural, Karnataka, India

Created date: 2025-04-15
Valid upto: 2025-05-15

Job Title: Digital Marketing Manager

 Location: Bangalore
 Experience Required: 5–7 Years (Minimum 4–5 Years in Digital Marketing)
 Industry Preference: Real Estate or Interior Design
Employment Type: Full-Time


About the Role:

We are seeking a strategic and data-driven Digital Marketing Manager to join our team. The ideal candidate will have a strong background in digital strategy, performance marketing, and brand building—preferably within the Real Estate or Interior Design sectors. You’ll be responsible for driving our online presence, lead generation, and digital innovation across platforms.



Qualification :

Bachelor degree

Primary Responsibilities :

Key Responsibilities:

1. Strategy & Planning

  • Design and implement integrated digital marketing strategies to drive brand awareness and leads.

  • Analyze market and competitor trends to inform strategic decisions.

  • Define and monitor KPIs, ensuring ROI-focused execution across channels.

2. Social Media Marketing (SMM)

  • Manage and grow brand presence across Facebook, Instagram, LinkedIn, YouTube, and Twitter.

  • Create engaging, brand-aligned content calendars and posts.

  • Monitor engagement and respond to audience interactions in real time.

3. Search Engine Optimization (SEO)

  • Oversee both on-page and off-page SEO initiatives.

  • Conduct keyword research, SEO audits, and competitor benchmarking.

  • Collaborate with the content team to ensure search-friendly digital content.

4. Campaign Management

  • Execute and optimize paid campaigns on Google Ads, Facebook, and Instagram.

  • Run A/B tests for creatives and landing pages.

  • Monitor and adjust campaigns to maximize conversions and ROI.

5. Website & Content Management

  • Work with web developers/designers for UX/UI enhancements and SEO optimization.

  • Keep website content up to date: blogs, landing pages, case studies, and portfolios.

  • Ensure the site is mobile-responsive and conversion-oriented.

6. Analytics & Reporting

  • Utilize Google Analytics, Search Console, and social platform insights for data analysis.

  • Present weekly/monthly reports with actionable insights.

  • Maintain dashboards for tracking campaign success and marketing KPIs.


Qualifications & Skills:

  • Bachelor’s degree in Marketing, Communications, or a related field.

  • Certification in Digital Marketing (Google, HubSpot, Meta, etc.) is a plus.

  • Minimum 5–7 years of experience, with 4+ years in digital marketing.

  • Mandatory experience in Real Estate or Interior Design industries.

  • Deep expertise in SMM, SEO, SEM, and content strategy.

  • Proficiency with tools: Google Ads, Meta Suite, Canva, SEMrush/Ahrefs, Google Analytics, Search Console.

  • Creative thinker with strong design sense and storytelling skills.

  • Excellent communication and team leadership abilities.


What We Offer:

  • Competitive salary + performance-based incentives

  • Opportunity to work on premium, design-forward projects

  • Ownership of digital marketing strategy & creative campaigns

  • A collaborative, innovative, and growth-focused work culture

Location

: Alliance Recruitment Agency

: 5 To 7 Years.