International Marketing Manager

Bachelor degree

Responsibilities:

1. Market Analysis & Development:

   • Survey international markets to determine potential sales for specialty chemicals.
   • Identify and actively search for new prospects, analyze sales potential, and plan sales activities.
   • Monitor competitors' marketing developments to stay ahead in the market.

2. Customer Base Expansion:

   • Expand the customer base in the region and contribute to the revenue target.
   • Contact existing customers and new prospects to keep the market informed about the company’s product portfolio.
   • Handle key customer accounts to maintain strong relationships and ensure customer satisfaction.

3. Sales & Marketing Planning:

   • Promote specialty chemical products globally through various marketing channels.
   • Coordinate, follow up, and review the implementation of the sales and marketing plan.
   • Conduct sales forecasting activities to anticipate market needs and adjust strategies accordingly.
   • Develop a pricing strategy to maintain competitiveness and profitability.
   • Determine and manage the marketing budget, ensuring all marketing activities are delivered within the agreed budget.

4. Exhibitions & Promotions:

   • Plan, organize, and conduct overseas exhibitions to showcase the company’s products and engage with potential clients.

Key Interactions:

1. Internal:

   • GM – Marketing (Overseas)

2. External:

   • Overseas Distributors / Agents
   • New and Existing Customers

Desired Qualifications & Skill Set:

1. Educational Background:

   • Preferably B.Sc / M.Sc (Chemistry) / Diploma / B.Tech (Chemical) / Diploma / B.Tech (Mechanical).
   • MBA (Marketing) degree is an added advantage.

2. Experience:

   • Minimum of 10 years of marketing experience in the related field (Chemical Industry / Pigments / Powder Coating).
   • Significant exposure to international marketing of specialty chemicals.
   • Frequent travel experience across Asian, European, North/South American, and African countries for business development.

3. Skills:

   • Strong analytical skills to survey and determine potential markets.
   • Excellent communication and interpersonal skills for engaging with customers and stakeholders.
   • Ability to develop and implement effective marketing and sales strategies.
   • Proficiency in planning and organizing large-scale promotional events and exhibitions.
   • Competency in sales forecasting and budgeting.