Marketing Manager

Bachelor degree

Key Responsibilities:

• Marketing Strategy: Develop and execute marketing strategies to promote and sell concrete batching plants, small concrete mix plants, and other construction equipment.
• Sales Growth: Identify new markets, target customers, and opportunities for growth. Develop and implement campaigns to generate sales leads.
• Product Promotion: Plan and execute promotional campaigns, product launches, and advertising efforts across digital, print, and event platforms.
• Market Research: Analyze market trends, competitor products, and customer feedback to identify opportunities for sales and suggest adjustments to product offerings or marketing approaches.
• Customer Engagement: Build and maintain strong relationships with clients, provide excellent customer service, and conduct client visits and product demonstrations.
• Content Creation: Oversee the creation of marketing materials such as brochures, website content, social media posts, and promotional videos.
• Team Collaboration: Collaborate with the sales, product development, and engineering teams to ensure alignment with business goals.
• Budget Management: Manage the marketing budget efficiently, ensuring positive ROI on all campaigns.
• Brand Development: Focus on increasing brand visibility both domestically and internationally.

Qualifications and Skills:

• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Experience: 4-6 years of marketing or sales experience in the construction machinery sector (preferably in concrete machinery or related equipment).
• Skills:
  • In-depth understanding of construction machinery, particularly concrete batching plants and small concrete mix plants.
  • Proficiency in digital marketing tools and platforms.
  • Excellent communication, presentation, and negotiation skills.
  • Ability to analyze market data and make informed decisions.
  • Strong organizational and project management capabilities.
  • Knowledge of both domestic and international construction equipment markets.

Benefits:

• Competitive salary package up to ₹70,000/month.
• Performance-based incentives.
• Opportunities for professional growth and career advancement.
• Exposure to a dynamic and growing industry.