Social Media and Digital Marketing Executive

Job Title: Social Media and Digital Marketing Executive
Department: Marketing and Sales

Detailed Work Profile

1) Content Creation:

• Develop engaging and creative content for social media platforms, including text, image, and video content.
• Coordinate with design and content teams to ensure cohesive brand messaging and visual identity.
• Adapt content to suit different platforms and audience demographics.

2) Strategy Development:

• Collaborate with the marketing team to develop social media strategies aligned with overall business objectives.
• Research audience preferences and industry trends to inform content strategies.
• Identify opportunities to expand brand presence across relevant social media platforms.

3) Community Management:

• Monitor and respond to audience comments, messages, and inquiries in a timely and professional manner.
• Foster meaningful interactions with followers to build brand loyalty and advocacy.
• Identify and engage with key influencers and brand advocates within the community.

4) Campaign Management:

• Plan and execute social media campaigns, including content calendars, scheduling, and monitoring.
• Monitor campaign performance and analyze key metrics to optimize strategies and improve ROI.
• Stay updated on social media advertising options and implement paid campaigns when appropriate.

5) Analytics and Reporting:

• Utilize social media analytics tools to track performance metrics and generate insightful reports.
• Provide regular reports and analysis on social media KPIs, audience demographics, and campaign effectiveness.
• Use data-driven insights to make recommendations for future strategy adjustments and improvements.

6) Industry Trends:

• Keep abreast of the latest trends, technologies, and best practices in social media marketing.
• Monitor competitor activity and industry developments to identify opportunities for innovation and improvement.