Job Code: JD/HR-LYNKS-02
Job Title: Sales Manager
Brand Name: Lynk & co
Department: Sales
Reports To: General Manager
Other relationships, if any: All staff
Location: Bentley Showroom, Kuwait
Job Summary
To fully understand and agree on the business sales strategy with the Brand Manager,
develop SMART operational plans aligned to the Group strategy and
coordinate relevant sales activities with all concerned. To achieve sales
departmental financial targets and Brand manufacturer objectives, managing the sales
team through strong leadership and the application of ‘Operational Excellence’ across
the entire sales operation. Maintain the highest level of professionalism and values,
acting as an Ambassador for at all times.
Bachelor degree
Key Responsibilities
ACCOUNTABILITIES
Primarily responsible for ensuring & expanding B2B sales business across Rental &
Leasing Customers, Fleet Customers, Wholesale & Tenders including but not limited
to Ministries & Govt bodies like MOH, MOE, MEW, MOI, MOD, PART, PAFM, PAI,
PAEET, K-Companies like KOC, KNPC, KIPIC, KOTC, etc.
Devise & execute robust strategies for market penetration in B2B sales for all assigned
brands including but not limited to Jaguar, Maserati, Bentley, Ferrari, Lynk&Co, etc.
Manage team of B2B Sales executives & drive sales through effective collaboration
amongst the sales team & involve in deal negotiation to conclude bulk deals.
Should be excellent in pricing & promotional strategies for outright sales of products
through fleet & tender sales, should also be well versed in Rental & Leasing business
models to effectively handle rental & leasing customers.
Coordinate with brand managers & marketing managers to devise marketing strategies
& tactical approach for enhancing B2B Sales.
Provide market intelligence reports on potential new fleet & tender sales, information
on competition sales & marketing strategies, etc.
Develop excellent rapport with Banking & NBFCs for availing excellent financial
support for our customers to ensure closure of deals involving financing.
PEOPLE
Liaise with the Brand Manager to define recruitment needs and coordinate with the
recruitment team to attract potential candidates.
Build and develop a stable team that works together to deliver ‘Operational
Excellence’ with a target of 90% employee retention.
Develop and implement clear job descriptions, roles & responsibilities for all your
team members.
Set objectives for each role aligned to market opportunity and worldwide best-in-
class performance.
Ensure a structured induction plan is in place for all new employees in line
Ensure a straightforward monthly performance management programme with best-
practised KPIs are in place for all roles.
Develop training needs analysis, liaise with the training department on each
employee and ensure a clear development plan aligned with the manufacturer
Promotes a culture of learning and development, leading by example by constantly
seeking to improve skills and performance and ensuring that all employees drive
their growth.
team and every decision we make. RESPECT, INTEGRITY, PASSION,
EXCELLENCE, INNOVATION, AND TEAMWORK.
CUSTOMER
Ensure that we have a ‘Customer First’ culture across the business.
Exceed all manufacturer (Customer Satisfaction Index) objectives and achieve No.1
in region performance aligned with the vision.
Weekly monitoring of all Customer Service Centre surveys (non-dealt, lost a sale &
sales call analysis) and trends and developing appropriate action plans for any
areas of weakness to take immediate action against critical customer feedback.
Assess customer inquiries management levels by selectively monitoring our call
recordings.
Ensure all customer complaints are recorded on CDK and follow the complaints
management process.
Monitor results weekly via CRM Executive for all the captured data and quality
objectives.
Ensure all steps of the CRM 360 plan are executed weekly and monitor
results whilst continually evolving the goal to improve customer retention.
Analyse sales customer retention, set objectives and develop appropriate plans to
improve.
Develop and use prospecting systems to create additional sales leads
MANUFACTURER
Build solid and influential relationships with Brand manufacturer representatives.
Ensure manufacturer sales department VRM & Scorecard standards with a robust
weekly performance monitoring tool.
Ensure manufacturer sales & wholesale objectives are undoubtedly tracked &
achieved.
Develop explicit action plans to address any VRM or KPI performance behind the
objective.
Work with the GM to develop and monitor short, medium and long-term business
plans.
Ensure Dealership facilities are managed and presented to the highest standards.
Take responsibility for sales department manufacturer bulletins and communications
and ensure any required action is taken immediately.
Ensure manufacturer reporting and forecasts are done ahead of time and with
absolute accuracy.
Achieve top band scores of manufacturer’s audits and mystery shopping
OPERATIONAL EXCELLENCE
Develop and agree on self-management planner & routines with GM
Hold scheduled meetings and calls with marketing, PDI and service managers to
maintain consistency and further develop joint activities.
Carry out daily one-to-one diary reviews with the sales team and ensure all KPIs are
met.
Set, agree and achieve individual departmental Key Performance Indicators “KPIs”
with each sales team member.
Monitor and measure operational performance and KPIs against competitors in the
market and region.
Implement and control sales process and CDK sales process standards.
Constantly monitor and apply best management and operational practices based on
best-in-class worldwide.
Define, develop and implement clear strategic plans to achieve manufacturer and
Develop a documented sales & marketing plan based on available stock, market
opportunity and business objectives.
Ensure at all times that website content is relevant and timely updated
Hold effective daily team meetings to discuss relevant business KPIs with defined
structured agendas.
FINANCIAL
Develop stretching financial business plans for the Department and translate them
into targets for their teams.
Achieve department profit margins & KPIs as defined within Business
Plan.
Daily action to review the profit performance of all invoiced deals against Business
Plan targets.
Conduct a monthly review of management accounts, operating controls and
composite figures to initiate improvement as required
Controls costs and expenditures within budgets, reviewing all debtor situations
(customer) on a weekly/monthly basis.
Increase profitability by continually reviewing the financial structure and adapting as
required, such as discount levels and gross margins.
Manage group stock levels in line with predefined guidelines with all Used
Cars displayed on both and manufacturer websites.
To ensure sign-off of every deal file to confirm all paperwork is correct and both
parties have completed all areas of the sales contract.
KEY SUCCESS CRITERIA
Possess strategic vision for short and long-term business development
Strong leadership skills and expert in team building, motivation and interpersonal
relationships
A positive, confident and inspiring character
Self-motivated and highly driven with the highest standards of personal and
business performance
Innate ability to drive and manage change
Logical, analytical and systematic thinking
Demonstrate a positive image of a role model employee and lead by example with a
high level of ownership and integrity
Education
Diploma, University degree, Bachelor’s Degree in Business Administration or
Marketing is preferable
Experience
Minimum 7 years in similar position or related to business.
Relevant Experience: 3 years of experience in automotive industry.
Competency & Skills
Sales & Marketing Skills
Analysis Skills
Strategic Planning Abilities
Business Development Skills
Strong Communication Skills
Collaboration and Motivation Skills