Job Title: Product Category Head (Kitchen Appliances - Gas Stoves, Pressure Cookers, Non-stick Appliances)
Location: Manjeri, Malappuram, North Kerala (South Indians preferred)
Experience Required:
- Extensive experience with Kitchen Appliances, specifically Gas Stoves, Pressure Cookers, and Nonstick Products.
Joining: Short notice preferred
Key Responsibilities:
Annual Marketing Plans & Category Strategy:
- Develop and execute a comprehensive annual marketing plan and strategy for the kitchen appliances category.
- Define short-term and long-term goals, identify target market segments, position products effectively, estimate and monitor the marketing budget.
Product Portfolio Management:
- Manage the entire product portfolio within the category.
- Make decisions regarding product introductions, updates, or discontinuations based on market demand, profitability, and company strategy alignment.
Revenue and Profitability:
- Ensure the product category achieves its revenue and profitability targets.
- Set sales targets, monitor performance, and implement corrective actions as needed.
Market Analysis:
- Monitor market trends, consumer behavior, and competitor activities.
- Utilize market research and intelligence, including market visits, to identify opportunities and threats and adjust the category strategy accordingly.
New Product Development:
- Oversee the development and launch of new products within the category.
- Collaborate with R&D, marketing, and sales teams to successfully bring new products to market.
Pricing Strategy:
- Set appropriate pricing for products within the category.
- Ensure pricing aligns with market dynamics, product positioning, and the competitive landscape.
Inventory Management:
- Ensure optimal inventory levels for products in the category.
- Balance avoiding stockouts with minimizing excess inventory costs.
Driving Brand Promotion Campaigns:
- Collaborate with marketing teams to develop effective trade promotions, consumer promotions, in-store brand visibility, and brand-building advertising campaigns.
Cross-Functional Collaboration:
- Build and maintain effective working relationships with cross-functional teams, including R&D, manufacturing, sales, marketing, customer service, and supply chain.
- Ensure smooth execution of the category strategy.
Compliance and Regulations:
- Ensure all products within the category comply with relevant regulations and industry standards.
