Brand Manager / Marketing Manager – Digital & Offline

Bachelor degree

Key Responsibilities:

1. Social Media Strategy:

• Develop and execute comprehensive social media strategies to increase brand awareness, engagement, and online sales.
• Create engaging and relevant content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn.
• Evaluate and analyze Google trends and design ad strategies for brands.

2. Content Management:

• Manage all social media channels, including scheduling posts, responding to comments, and monitoring trends.
• Collaborate with internal teams to develop and execute social media campaigns aligned with marketing objectives and product launches.

3. Performance Analysis:

• Monitor and analyze social media performance using analytics tools and adjust strategies to maximize results.
• Stay updated on industry trends and best practices in social media marketing and incorporate them into our strategy.

4. Influencer and Community Management:

• Cultivate and maintain relationships with influencers and brand ambassadors to amplify our reach and engagement.
• Stay informed about industry trends, competitors, and consumer preferences to inform content and strategy development.

5. On-Ground Activations:

• Manage on-ground activations, monitor performance, and leverage content for social media.
• Coordinate and oversee events, promotions, and other activations to enhance brand visibility and consumer engagement.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience as a Social Media Manager or similar role in a consumer-facing industry, preferably in the pet industry.
• Extensive knowledge of social media platforms, algorithms, and best practices.
• Strong written and verbal communication skills.
• Creative thinking and ability to generate innovative ideas.
• Excellent analytical skills and ability to interpret data to inform decision-making.
• Experience with social media management tools and analytics platforms.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Passion for pets and understanding of pet owners' preferences and behaviors is a plus.

Remuneration and Benefits:

• Competitive salary based on experience and qualifications.
• Health insurance and other benefits as per company policy.
• Opportunities for professional development and growth within the company.

Key Performance Indicators (KPIs):

1. Increase in Brand Awareness:

• Growth in followers across social media platforms
• Reach and impressions of social media posts
• Mentions and tags of the brand in user-generated content

2. Engagement Rate:

• Likes, comments, shares, and other interactions on social media posts
• Click-through rate (CTR) on links included in posts

3. Online Sales Revenue:

• Increase in online sales attributed to social media marketing efforts

4. Conversion Rate:

• Percentage of social media followers who make a purchase
• Conversion rate of social media advertising campaigns

5. Community Growth:

• Growth in size and engagement of online communities (e.g., Facebook groups, LinkedIn groups)

6. Content Performance:

• Performance of individual content pieces (e.g., blog posts, videos, infographics) in terms of views, engagement, and shares

7. Influencer Collaboration Effectiveness:

• Impact of influencer collaborations on brand reach, engagement, and sales

8. On-Ground Activation Success:

• Number of activations conducted
• Engagement and participation in on-ground events
• Content generated from activations for social media use