Continuously developed new materials and techniques in terms of print, embroidery, graphics.
Managed design calendar to ensure a successful workflow.
Overseeing the sampling of styles and ensuring that garments are executed as per specifications.
Approving tech pack for apparel followed by handover of product specifications and technical guidelines to merchandiser to ensure smooth transition from design to production.
Research & Development with the washing team with different fabric characters and optics/cast throughout the development cycle.
Executed trend research through travel to International market like Singapore & Hong Kong every season identify new ideas, trends and products.
Additionally, researched in to local stores to shop for samples and creative inspiration.
